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semion®
brand-broker
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Index
INFOLINE
BRANDING
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SEMION® BRAND-BROKER GMBH
brand€valuation 2009
Status 10/2009
|
|
|
| Rank |
Company / Brand |
Brand Value € Millions |
+/- 08/09 % |
10 Years Change % |
| 09 |
08 |
|
1999 |
2008 |
2009 |
|
|
| 1 |
2 |
BASF |
17.722 |
18.848 |
17.243 |
-9% |
-3% |
| 2 |
3 |
BAYER |
18.878 |
19.064 |
17.101 |
-10% |
-9% |
| 3 |
1 |
Daimler (Mercedes) |
18.546 |
19.744 |
17.071 |
-14% |
-8% |
| 4 |
4 |
VW |
15.831 |
17.075 |
16.221 |
-5% |
2% |
| 5 |
6 |
Dt. Telekom |
15.988 |
15.879 |
15.227 |
-4% |
-5% |
| 6 |
5 |
Dt. Post |
NA |
14.517 |
12.614 |
-13% |
- |
| 7 |
7 |
Allianz |
NA |
11.925 |
10.971 |
-8% |
- |
| 8 |
8 |
BMW |
6.298 |
10.605 |
9.332 |
-12% |
48% |
| 9 |
9 |
Henkel |
5.772 |
8.662 |
8.359 |
-3% |
45% |
| 10 |
10 |
SAP |
7.105 |
8.270 |
8.058 |
-3% |
13% |
| 11 |
11 |
Lufthansa |
6.280 |
7.814 |
7.601 |
-3% |
21% |
| 12 |
12 |
Siemens |
9.756 |
7.221 |
6.916 |
-4% |
-29% |
| 13 |
13 |
RWE |
5.741 |
5.725 |
5.467 |
-5% |
-5% |
| 14 |
16 |
Adidas |
3.209 |
4.915 |
4.984 |
1% |
55% |
| 16 |
14 |
Deutsche Bank |
NA |
5.693 |
4.668 |
-18% |
- |
| 15 |
15 |
E.on |
3.495 (VEBA) |
4.939 |
4.642 |
-6% |
33% |
| 17 |
17 |
Audi |
2.875 |
4.045 |
4.147 |
3% |
44% |
| 18 |
19 |
Beiersdorf |
1.978 |
3.264 |
3.350 |
3% |
69% |
| 19 |
20 |
TUI |
NA |
3.119 |
2.894 |
-7% |
- |
| 20 |
18 |
Porsche |
1.127 |
3.602 |
2.521 |
-30% |
124% |
| 21 |
22 |
Merck |
1.811 |
2.465 |
2.416 |
-2% |
33% |
| 22 |
21 |
Continental |
2.191 |
2.694 |
2.020 |
-25% |
-8% |
| 23 |
23 |
Postbank |
NA |
1.989 |
1.889 |
-5% |
- |
| 24 |
24 |
MAN |
NA |
1.660 |
1.560 |
-6% |
- |
| 25 |
25 |
Deutsche Börse |
NA |
1.599 |
1.535 |
-4% |
- |
| 27 |
27 |
ProSiebenSat.1 |
865 (without SAT1) |
1.478 |
1.445 |
-2% |
67% |
| 26 |
28 |
Linde |
972 |
1.433 |
1.424 |
-1% |
47% |
| 28 |
26 |
Commerzbank |
NA |
1.538 |
1.123 |
-27% |
- |
| 29 |
29 |
Heidelberger Druck |
1.127 |
1.309 |
1.022 |
-22% |
-9% |
| 30 |
30 |
Fresenius SE |
675 |
895 |
922 |
3% |
37% |
| 31 |
31 |
Puma |
294 |
670 |
689 |
3% |
134% |
| 32 |
32 |
Hugo Boss |
377 |
570 |
583 |
2% |
55% |
| 33 |
33 |
Douglas |
230 |
307 |
312 |
2% |
36% |
| 34 |
35 |
Villeroy & Boch |
135 |
149 |
148 |
-1% |
10% |
| 35 |
36 |
Fielmann |
101 |
139 |
141 |
1% |
40% |
| 36 |
34 |
Infineon |
NA |
150 |
136 |
-9% |
- |
| 37 |
37 |
Sixt |
122 |
137 |
132 |
-4% |
8% |
| 38 |
38 |
Berentzen |
121 |
115 |
105 |
-9% |
-13% |
| 39 |
39 |
WMF |
89 |
95 |
93 |
-2% |
4% |
| 40 |
40 |
Jenoptik |
84 |
89 |
87 |
-2% |
4% |
| 41 |
42 |
United Internet |
NA |
77 |
74 |
-3% |
- |
| 42 |
44 |
Air Berlin |
NA |
53 |
50 |
-7% |
- |
| 43 |
45 |
Sartorius |
38 |
50 |
50 |
-1% |
30% |
| 44 |
46 |
Gerry Weber |
29 |
44 |
46 |
5% |
59% |
| 45 |
43 |
Beate Uhse |
48 |
54 |
45 |
-16% |
-6% |
| 46 |
47 |
Loewe |
34 |
40 |
40 |
2% |
19% |
| 47 |
48 |
Solarworld |
NA |
24 |
25 |
0% |
- |
| 48 |
41 |
Escada |
78 |
79 |
24 |
-70% |
-70% |
| 49 |
49 |
Q-Cells |
NA |
22 |
23 |
0% |
- |
| 50 |
50 |
Conergy |
NA |
16 |
12 |
-26% |
- |
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© 2009 semion brand-broker gmbh
Basics:
- Company information / balance sheet of previous year;
semion market analysis
Evaluation criteria:
- Financial value
- performance, profit, potential in relation to market and competitors
- Brand protection
- portfolio, list of goods and services,
scope of protection national /international,
- Brand strength
- market share, market influence, marketing activities,
degree of distribution, degree of awareness,
homogeneity of the utilization of the brand
- Brand image
- acceptance, competence, influence, conciseness
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