|
ENGLISH
Marken
Angebote
Marken
Gesuche
semion®
brand-broker
Marken-Verkauf
Marken-Kauf
Marken-Werte
INFOLINE
PresseSpiegel
News
Links
Index
BRANDING
eMail |
SEMION® BRAND-BROKER GMBH
brand€valuation 2002
Berühmte deutsche Marken in EURO & CENT
Stand 10/2002
|
|
|
|
Markenwert in Mio. €URO
|
|
|
RF 02
|
RF01
|
Unternehmen/Marken
|
1997
|
1998
|
1999
|
2000
|
2001
|
2002
|
+/- 01-02
|
|
1
|
1
|
DaimlerChrysler
|
-
|
-
|
34.641
|
36.223
|
33.593
|
33.425
|
-0,5%
|
|
|
|
Mercedes
|
12.655
|
16.860
|
19.042
|
20.458
|
20.962
|
20.752
|
-1,0%
|
|
2
|
2
|
VW
|
5.398
|
10.444
|
15.831
|
18.431
|
18.708
|
18.802
|
0,5%
|
|
3
|
3
|
BASF
|
13.381
|
16.920
|
17.722
|
16.822
|
17.158
|
17.203
|
0,3%
|
|
4
|
4
|
BAYER
|
15.019
|
16.118
|
18.878
|
18.576
|
15.614
|
15.739
|
0,8%
|
|
5
|
6
|
Dt. Post
|
-
|
-
|
-
|
-
|
15.220
|
15.601
|
2,5%
|
|
6
|
5
|
Dt. Telekom
|
13.016
|
15.988
|
19.435
|
18.183
|
15.586
|
14.963
|
-4,0%
|
|
7
|
7
|
Allianz
|
-
|
-
|
-
|
11.369
|
12.565
|
12.088
|
-3,8%
|
|
8
|
8
|
Siemens
|
14.121
|
12.329
|
9.756
|
11.421
|
10.594
|
10.663
|
0,7%
|
|
9
|
9
|
BMW
|
3.856
|
5.097
|
6.298
|
6.946
|
7.529
|
7.996
|
6,2%
|
|
10
|
10
|
SAP
|
3.845
|
6.286
|
7.105
|
7.294
|
7.124
|
6.996
|
-1,8%
|
|
11
|
11
|
Henkel
|
2.364
|
5.371
|
5.772
|
6.427
|
6.620
|
6.786
|
2,5%
|
|
12
|
12
|
Lufthansa
|
4.266
|
5.090
|
6.280
|
6.527
|
6.540
|
6.638
|
1,5%
|
|
13
|
13
|
Deutsche Bank
|
-
|
-
|
-
|
6.496
|
6.172
|
6.018
|
-2,5%
|
|
14
|
14
|
RWE
|
3.413
|
4.805
|
5.741
|
5.712
|
5.722
|
5.825
|
1,8%
|
|
15
|
15
|
E.on
|
-
|
-
|
-
|
4.454
|
4.632
|
4.725
|
2,0%
|
|
16
|
16
|
TUI
|
-
|
-
|
-
|
3.071
|
3.224
|
3.337
|
3,5%
|
|
17
|
17
|
Adidas
|
1.398
|
2.132
|
3.209
|
3.132
|
3.213
|
3.261
|
1,5%
|
|
18
|
18
|
Audi
|
1.944
|
2.402
|
2.875
|
2.819
|
2.889
|
2.947
|
2,0%
|
|
19
|
19
|
Beiersdorf
|
1.421
|
1.806
|
1.978
|
2.278
|
2.518
|
2.719
|
8,0%
|
|
20
|
20
|
Schering
|
1.550
|
1.953
|
1.993
|
2.254
|
2.356
|
2.398
|
1,8%
|
|
21
|
21
|
Porsche
|
379
|
1.099
|
1.614
|
1.971
|
2.223
|
2.367
|
6,5%
|
|
22
|
22
|
Continental
|
1.119
|
1.871
|
2.191
|
2.115
|
2.040
|
2.070
|
1,5%
|
|
23
|
23
|
Merck
|
-
|
1.634
|
1.811
|
1.851
|
1.855
|
1.933
|
4,2%
|
|
24
|
24
|
ProSiebenSat.1
|
581
|
798
|
865
|
964
|
1.669
|
1.524
|
-8,7%
|
|
25
|
25
|
Bay. HypoVereinsbank
|
-
|
-
|
-
|
1.565
|
1.513
|
1.481
|
-2,1%
|
|
26
|
26
|
Heidelberger Druck
|
-
|
-
|
1.127
|
1.267
|
1.311
|
1.324
|
1,0%
|
|
27
|
27
|
Commerzbank
|
-
|
-
|
-
|
1.289
|
1.221
|
1.170
|
-4,2%
|
|
28
|
28
|
Linde
|
807
|
913
|
972
|
1.044
|
1.070
|
1.098
|
2,6%
|
|
29
|
29
|
Wella
|
460
|
595
|
776
|
788
|
822
|
851
|
3,5%
|
|
30
|
30
|
Fresenius Med-Care
|
-
|
396
|
675
|
727
|
758
|
772
|
1,8%
|
|
31
|
31
|
Schwarz Pharma
|
349
|
463
|
508
|
549
|
561
|
570
|
1,6%
|
|
32
|
32
|
Hugo Boss
|
296
|
321
|
377
|
434
|
462
|
469
|
1,5%
|
|
33
|
33
|
Puma
|
235
|
223
|
294
|
285
|
298
|
323
|
8,5%
|
|
34
|
34
|
Douglas
|
101
|
189
|
230
|
234
|
241
|
253
|
5,0%
|
|
35
|
36
|
Infineon
|
|
|
|
213
|
197
|
195
|
-1,2%
|
|
36
|
37
|
Varta
|
85
|
148
|
150
|
149
|
154
|
152
|
-1,0%
|
|
37
|
38
|
Villeroy & Boch
|
107
|
117
|
135
|
139
|
142
|
145
|
2,3%
|
|
38
|
39
|
Epcos
|
-
|
-
|
-
|
142
|
130
|
133
|
2,0%
|
|
39
|
40
|
Sixt
|
37
|
75
|
122
|
119
|
117
|
119
|
1,5%
|
|
40
|
41
|
Berentzen
|
87
|
104
|
121
|
121
|
115
|
118
|
2,5%
|
|
1
|
42
|
Fielmann
|
42
|
77
|
101
|
103
|
105
|
108
|
3,2%
|
|
42
|
43
|
Jenoptik
|
-
|
-
|
84
|
96
|
100
|
102
|
1,8%
|
|
43
|
44
|
Escada
|
54
|
68
|
78
|
90
|
91
|
92
|
1,5%
|
|
44
|
45
|
WMF
|
75
|
79
|
89
|
85
|
87
|
89
|
2,3%
|
|
45
|
35
|
MobilCom
|
-
|
-
|
238
|
238
|
208
|
77
|
-63,0%
|
|
46
|
46
|
Beate Uhse
|
-
|
-
|
48
|
52
|
55
|
57
|
3,6%
|
|
47
|
47
|
Sartorius
|
-
|
17
|
38
|
42
|
44
|
45
|
2,3%
|
|
48
|
51
|
Loewe
|
-
|
-
|
34
|
37
|
39
|
40
|
1,8%
|
|
49
|
52
|
Gerry Weber
|
10
|
16
|
29
|
31
|
32
|
32
|
1,5%
|
|
50
|
53
|
Aigner
|
16
|
23
|
30
|
31
|
32
|
32
|
1,4%
|
Basis:
Unternehmensinfos (Bilanzen / Geschäftsberichte) des jeweils vorausgegangen Jahres;
Marktanalyse semion
Bewertungskriterien:
Finanzwert
- Entwicklung, Gewinnsituation, Potential
Markenschutz
- Portfolio, Waren-/Dienstleistungsverzeichnis, Schutzumfang national / international, Markenumfeld
Markenstärke
- Marktanteil, Markteinfluß, Marketingaktivitäten, Distributionsgrad, Bekanntheitsgrad, Geschlossenheit des Markenauftritts
Markenimage
- Akzeptanz, Kompetenz, Influenz, Prägnanz>
Fragen, Erläuterungen & Wert-Gutachten: eMail genügt!
|