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SEMION® BRAND-BROKER GMBH
brand€valuation 2001
Berühmte deutsche Marken in EURO & CENT
| |
|
Markenwert in Mio. €URO |
|
| RF 01 |
Unternehmen/Marken |
1997 |
1998 |
1999 |
2000 |
2001 |
+/- 00-01 |
| 1 |
DaimlerChrysler |
12.655 |
16.860 |
34.641 |
36.223 |
33.593 |
-7% |
| 2 |
VW |
5.398 |
10.444 |
15.831 |
18.431 |
18.708 |
1% |
| 3 |
BASF |
13.381 |
16.920 |
17.722 |
16.822 |
17.158 |
2% |
| 4 |
BAYER |
15.019 |
16.118 |
18.878 |
18.576 |
15.614 |
-16% |
| 5 |
Dt. Telekom |
13.016 |
15.988 |
19.435 |
18.183 |
15.586 |
-14% |
| 6 |
Dt. Post |
- |
- |
- |
- |
15.220 |
- |
| 7 |
Allianz |
- |
- |
- |
11.369 |
12.565 |
11% |
| 8 |
Siemens |
14.121 |
12.329 |
9.756 |
11.421 |
10.594 |
-7% |
| 9 |
BMW |
3.856 |
5.097 |
6.298 |
6.946 |
7.529 |
8% |
| 10 |
SAP |
3.845 |
6.286 |
7.105 |
7.294 |
7.124 |
-2% |
| 12 |
Henkel |
2.364 |
5.371 |
5.772 |
6.427 |
6.620 |
3% |
| 11 |
Lufthansa |
4.266 |
5.090 |
6.280 |
6.527 |
6.540 |
0% |
| 13 |
Deutsche Bank |
- |
- |
- |
6.496 |
6.172 |
-5% |
| 14 |
RWE |
3.413 |
4.805 |
5.741 |
5.712 |
5.722 |
0% |
| 15 |
E.on |
- |
- |
- |
4.454 |
4.632 |
4% |
| 16 |
Preussag |
- |
- |
- |
3.071 |
3.224 |
5% |
| 17 |
Adidas |
1.398 |
2.132 |
3.209 |
3.132 |
3.213 |
3% |
| 18 |
Audi |
1.944 |
2.402 |
2.875 |
2.819 |
2.889 |
2% |
| 19 |
Beiersdorf |
1.421 |
1.806 |
1.978 |
2.278 |
2.518 |
11% |
| 20 |
Schering |
1.550 |
1.953 |
1.993 |
2.254 |
2.356 |
5% |
| 21 |
Porsche |
379 |
1.099 |
1.614 |
1.971 |
2.223 |
13% |
| 22 |
Continental |
1.119 |
1.871 |
2.191 |
2.115 |
2.040 |
-4% |
| 23 |
Merck |
- |
1.634 |
1.811 |
1.851 |
1.855 |
0% |
| 24 |
ProSiebenSat.1 |
581 |
798 |
865 |
964 |
1.669 |
73% |
| 25 |
Bay.
HypoVereinsbank |
- |
- |
- |
1.565 |
1.513 |
-3% |
| 26 |
Dresdner Bank |
- |
- |
- |
1.436 |
1.372 |
-4% |
| 27 |
Heidelberger |
- |
- |
1.127 |
1.267 |
1.311 |
3% |
| 28 |
Commerzbank |
- |
- |
- |
1.289 |
1.221 |
-5% |
| 29 |
Linde |
807 |
913 |
972 |
1.044 |
1.070 |
2% |
| 30 |
Wella |
460 |
595 |
776 |
788 |
822 |
4% |
| 31 |
Fresenius
Med-Care |
- |
396 |
675 |
727 |
758 |
4% |
| 32 |
Schwarz Pharma |
349 |
463 |
508 |
549 |
561 |
2% |
| 33 |
Hugo Boss |
296 |
321 |
377 |
434 |
462 |
6% |
| 34 |
Ergo |
- |
- |
- |
370 |
378 |
2% |
| 35 |
Puma |
235 |
223 |
294 |
285 |
298 |
4% |
| 36 |
Consors |
- |
- |
- |
301 |
244 |
-19% |
| 37 |
Douglas |
101 |
189 |
230 |
234 |
241 |
3% |
| 38 |
MobilCom |
- |
- |
238 |
238 |
208 |
-13% |
| 39 |
Infineon |
|
|
|
213 |
197 |
-7% |
| 40 |
Varta |
85 |
148 |
150 |
149 |
154 |
3% |
| 41 |
Villeroy &
Boch |
107 |
117 |
135 |
139 |
142 |
2% |
| 42 |
Epcos |
- |
- |
- |
142 |
130 |
-8% |
| 43 |
Sixt |
37 |
75 |
122 |
119 |
117 |
-1% |
| 44 |
Berentzen |
87 |
104 |
121 |
121 |
115 |
-5% |
| 45 |
Fielmann |
42 |
77 |
101 |
103 |
105 |
2% |
| 46 |
Jenoptik |
- |
- |
84 |
96 |
100 |
5% |
| 47 |
Escada |
54 |
68 |
78 |
90 |
91 |
1% |
| 48 |
WMF |
75 |
79 |
89 |
85 |
87 |
2% |
| 49 |
Beate Uhse |
- |
- |
48 |
52 |
55 |
5% |
| 50 |
Sartorius |
- |
17 |
38 |
42 |
44 |
6% |
|
|
|
|
|
|
|
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Basis:
Unternehmensinfos (Bilanzen / Geschäftsberichte) des jeweils vorausgegangen Jahres
Bewertungskriterien:
Finanzwert
- Entwicklung, Gewinnsituation, Potential
Markenschutz
- Portfolio, Waren-/Dienstleistungsverzeichnis, Schutzumfang national / international, Markenumfeld
Markenstärke
- Marktanteil, Markteinfluß, Marketingaktivitäten, Distributionsgrad, Bekanntheitsgrad, Geschlossenheit des Markenauftritts
Markenimage
- Akzeptanz, Kompetenz, Influenz, Prägnanz
© 2001 semion brand-broker gmbh
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