Value of a mark

For this purpose, semion® applies the following procedure:

Mark used	Brand added values of the recent 5 years x factor* * = depending from ranking with factor from (SIGMA) factor classes goods/services factor from marks environment factor from linguistics factor from defense
non-used Mark	Average investments in the creation of a new mark* * = determinated by factor from (SIGMA) factor classes goods/services factor from marks environment factor from linguistics factor from defense

What can a mark be worth?