∑(SIGMA) model

The ∑(SIGMA)Model is a unique analysis and prognosis tool which has proofed to be an extremely valuable instrument for market evaluations and for furnishing basic data for the branding / naming process.

• Scientifically based
• 3,000 Correlation Levels
• Colours, forms, materials, flavours, odours, diseases, goods groups, products, companies, attitudes, etc. includes ~ 2,000,000 definitions.
• ~300,000 Definitions per language
• Since 1970, these data have been / will be collected in quantitative and qualitative polls and are continuously checked and verified by interviews with experts
• The distance between two image positions defines the acceptance, the influence and the competence in relation to the environment