The position of a mark defines potential companies, possible products and target groups and predicts the future acceptance, relevance and influence of a mark in the market.

Such an image cartogram facilitates the selection of potential marks purchasers and relevant products, respectively.
And marks positioned according to the å(SIGMA)model guarantee a better presentation in future sales talks.

The å(SIGMA)model discloses the development tendencies of companies and products as well as the expectation and attitude of the population and specific (target) groups, respectively. This gives us the possibility to define the chances and the potential of a mark with high probability and to provide a competent basis for decisions.