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Marks are Assets!
Since the point of view that a mark is a property value has become established and this opinion in the meantime has even been anchored by legal regulations, the rights to a mark can be traded, sold or parted just like any other property value.
In selling or buying a company it is essential to treat rights to marks separately, since in case of doubt, the rights to the mark can be affected by the transfer or the transition of the establishment to which the mark belongs.
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